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Grale is an AI powered merchandising tool that helps online travel agents to offer highly targeted upsell recommedations

We are currently looking for 1 or 2 more partners to help shape the product and trial Grale in the real world.

Please get in touch if that sounds interesting to you.

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One of the things that we see very much on the consumer research side is how unique each trip can be… There are different personalities, if you will, of a trip, even from one individual. If you’re traveling on business, versus traveling with your girlfriends for a fun weekend, or traveling as a couple with your significant other, there are different sorts of flavors to this travel. And so there are a ton of opportunities for merchandising along those activities or interests. Companies are just maybe starting to scratch the surface of that, but it’s a great opportunity that I’d like to see develop further.

- Carroll Rheem, Principal Analyst at PhoCusWright

What might travel websites do that would make you more likely to purchase an upsell or cross-sell?

It works like this:

  • Grale will ingest your existing objects - your representation of the retail journey (We will do some extra coding for this!)
  • Grale will intelligently augment your basket or itinerary or whatever and turn it into a Trip Profile and a Customer Profile
  • Each step in the retail journey is recorded by Grale with a new version of the Trip Profile
  • Grale will use the details of the existing Trip Profile and Customer Profile to suggest the 1, 2 or 3 upsells that are most likely to be successful
  • Use the recommendations provided by Grale (via a simple REST API) to drive your website and your email campaigns
  • You choose which offers are potentially available and easily add new ones
  • You can add additional context to Grale by uploading arbitrary CSV files
  • You can define new Facts that might be true or false depending on the current trip, the customer or any other context
  • Grale learns - successful conversions mean that Grale gets better at recommending over time

Drastically increase conversion rate by offering just a few highly targeted options instead of many

Offer an intelligent wizard style retail journey that dynamically offers up the next most logical item to be booked

After a booking is completed, send a follow-up email with 1 or 2 genuinely helpful upsell recommendations